Call to Action: Make all happy experiences memorable.
Kahneman presents cognitive difficulties when measuring happiness. He presents the difference between the experiencing self and the remembering self. He notes the following observations:
1. The ending of a story is more important than the significant events.
2. Experiences are created in the service of remembering.
3. Happiness is usually comparative.
4. Money can buy happiness only to a certain extent, but lack of money undeniably results in misery.
In my opinion, if you become aware of your experiences then the difference between the moment and the memory fades. If you live in the moment, the confusion of the past and future will no longer matter.