Saturday, May 14, 2011

Sheena Iyengar on Choice

Call to action: Check your assumptions.

Choice does not necessarily mean a good thing.

Assumptions of choice
1. Choice is personal.
2. More options result in better choices.
* Some choices are artificial
3. Never say no to choice.

We can benefit from incorporating new perspectives in our narratives.

Bonus Q&A: A rose by any other name looks different and would probably smell different.

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